Groundswell: The Unseen Wave of Business Growth
If you want rapid, healthy, and sustainable growth for your business, there’s no shortcut. Hacks and tactics promising 10x growth might yield short-term results but won’t provide long-term gains. It’s time to rethink chasing “hactics” and shift your growth mindset to unlock the hidden potential within your business that can quickly generate ongoing waves of profitability.
Scott Martin calls this Groundswelling—galvanizing the hearts and minds of your audience to create buy-in, momentum, and untold power to grow your business.
In this book, Scott walks through the four steps to creating a Groundswell: building your plan, giving value without expectation, growing your marketing ecosystem, and transforming your customers into advocates. You’ll have clarity on your purpose and finally be free to control your spending and growth without relying on paid advertising or gimmicks.
With patience and a focus on building relationships, you can unleash the exponential impact of building your Groundswell on your bottom line and the soul of your business.
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5 Star Amazon Reviews
“Groundswell forms the perfect metaphor to describe the phenomenon of market participation that self perpetuates and carries your business on its momentum. You’ll enjoy each chapter with its simple to understand concepts that fit together into a winning strategy for any business wanting to stop paddling and start riding ahead of an engaged and loyal community.”
“Scott A. Martin's writing is engaging, and his passion for helping businesses grow shines through on every page. By the time I finished "Groundswell," I felt empowered to take control of my spending and growth without relying on paid advertising or short-lived tactics. Instead, I have embraced the concept of Groundswelling and have already started to see the benefits it can bring to my bottom line and the soul of my business.”
“When Scott first started talking about Groundswell I was immediately captivated. It just felt clean and natural. It was fabricated or inauthentic. I didn’t get that “yucky” feeling I’d felt with so many other approaches, books and “funnel” marketing approaches. Scott has started a groundswell for all of us. We can catch the first waves or the last. Your choice! When you get feel the waves, you’ll be hooked in learning to create your own groundswell!”