BRAND STRATEGIST
ENTREPRENEUR
AUTHOR
PODCASTER
ABOUT
Scott Martin, founder of Groundswell Origins, has spent 25 years working in all types of marketing as both an agency owner and strategist to national brands. He’s built a reputation for striking a balance between leading-edge marketing innovation and traditional approaches to delivering sensible, informed, forward-thinking decisions. Author of Groundswell: The Unseen Wave of Business Growth (2023), his work pioneers a new paradigm for sustainable growth in business. As the host of The Groundswell Origins Podcast, Scott interviews the industry’s top minds to learn how entrepreneurs and marketers can build sustainable programs that positively impact the world. As a community builder, Scott also develops content and followings around his passions: surfing, surf art, and heliskiing.
“You are a true genius and deciding to work with you has been one of the best decisions of my life. Thank you for seeing my vision and constantly encouraging me to be brave. It’s exactly what this brand needed and represents the truest version of my heart.”
- Katrina Wyckoff, Founder, CEO at Vertica Fitness
HERE’S WHAT I BELIEVE:
Marketing is an ecosystem that cycles from Build (clarity and strategy), Give (extreme value), Grow (exponentially), to Transform (attention into loyalty).
If you want rapid, healthy, and sustainable growth for your business, there’s no shortcut. Hacks and tactics promising 10x growth might yield short-term results, but won’t provide long-term gains.
There’s incredible value in measurable marketing that can scale across any channel and medium. Business is constantly evolving. I’m just as enthusiastic about evolving my practice as I was at the beginning.
BOOK
Groundswell: The Unseen Wave of Business Growth
It’s time to galvanize the hearts and minds of your audience to create buy-in, momentum, and untold power to grow your business.
In this book, Scott walks through the four steps to creating a groundswell: building your plan, giving value without expectation, growing your marketing ecosystem, and transforming your customers into advocates.
You’ll have clarity on your purpose and finally be free to control your spending and growth without relying on paid advertising or gimmicks.
PODCASTS
The Groundswell Origins Podcast
Go behind the scenes with marketers and businesses that are positively impacting the world and shaping the future of audience engagement, attention, and trust.
Features interviews with legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact.
Featured In:
WORK WITH ME
I walk with growth-minded founders through every step of the branding process, from naming to strategy to marketing planning. I also mentor entrepreneurs through multiple stages of business growth with Groundswell Origins.
SPEAKING
Hire Scott to speak on Groundswelling, Sustainable Growth Marketing, Growth Mindset, and Marketing Innovation & Trends at your online or in-person conference, panel event, workshop, or retreat. He’s also available for podcast interviews and has appeared in a wide variety of spaces such as Next MBA, Ad Age, Vancouver Sun, among many others.
